Jeff Rense’s website, Rense.com, has enough banner ads to potentially bring in thousands of dollars a month in advertising revenue.
The website has over two dozen ad banners, with prices ranging from $300 per month to $3,595 per month.
Of course, the exact amount of income that Rense receives from banner ads would vary, as not all ad space is rented every month; and some ads generate little or no income (eg. affiliate links).
The following estimate has been done for the month of April 2012, based on information gathered from the Rense.com website on April 17, 2012. Note that the figures below are for revenue from ad space that is reasonably assumed to have been SOLD only. Banner ads containing affiliate links, those for non-profit organizations, and assumed “ad exchange” agreements have NOT been included.
Please note that we have no first-hand knowledge of the actual revenue Rense receives from his banner ads; rather this is an estimate based on rates in the advertising portfolio.
|Ad position 1||$3,595||Heirloom Organics|
|Ad position 4||2,995||Prepare Wise|
|Ad position 9||1,295||Redemption Service|
|Ad position 11||3,555||Rotational banner at $395/month for EACH advertiser:
Brian Fox Band; Knowledge Bar; Directive 21; True Health
Facts; Heart and Body; Absolute Harmonics; CureBum;
Mazur Instruments; Copper Bullion Coin
|Ad position 14||1,295||The Unmentored Male|
|Ad position 19||2,395||BioAge|
|Ad position 20||2,395||Carnivora Research|
|Ad position 21||1,295||Heart and Body|
|Ad position 22||1,295||Berkey Light Water Filters|
|LH column ad 300x120px||1,160||$580 each advertiser: Copper Bullion Coin; Termite Revolution|
|LH column ad 300x60px||900||$300 each advertiser: Algae Biodiesel; Stove Buddy; Fit Human|
|Total MONTHLY Ad Revenue (gross)||$22,175|
As shown in the chart above, the total estimated revenue for banner ads on Rense.com (not including income from affiliate links, text ads, or the “Rense DVD & Book Store”) is approximately $22,175 per month, or $266,100 per year.
Assuming that 25% of that figure is paid in commission to whomever is marketing and selling the ad space, that leaves an estimate of $199,575 in banner ad revenue (net of commissions) for Rense.com.
 Rense Ad Portfolio. Retrieved 18 April 2012.